OVER 10 YEARS IN THE MAKING
A living legend in North Georgia, for his fiddling and nearly two-decade-long craft booze-making prowess, our Head Distiller, Justin Manglitz, originally conceived of his rotating series of American Single Malt Whiskies over a decade ago, a line that would allow him to showcase the immense differences that slight changes in method & material make in the whiskey-making process.
It was these Single Malts -- legendary in Athens for years -- that formed the basis of his "liquid resume" that ultimately led him to us at ASW Distillery, over five years after perfecting that recipe so many moons before in the hills of North Georgia. (More on that series of blissful coincidences here.)
When we first started considering what to name this unique, rotating line of American Single Malt Whiskies, we kept coming back to the Scottish roots of the artform known as Single Malt. A chance plunge down the Google Translate rabbit hole led us to the Scottish-Gaelic word for American: Ameireaganach.
What could be more fitting for this union of Scottish tradition & Southern innovation, this harmony of Old & New World, than this apropos, ancient, majestically unpronounceable string of letters? (It's pronounced 'Americana', by the way, with a subtle 'ak' on the end. Bless you.)
So we settled on Ameireaganach for the name, then set about crafting a label worthy of the whiskey, and the august name the whiskey would bear. We took inspiration from apothecary bottles, American iconography, the forested coastline facing east in Acadia National park, and even an old hand-written label for cod livers (yes, cod livers). What took shape was, as with a whiskey and the name itself, a marriage of old & new: old-school hand-lettering, early 20th century literary references, a silhouette of the timberline on the coast of Maine, and an eagle enrobed in silver foil, perched above it all.